From → To Click any cell → breakdown ↓
Live ARR & YoY Growth
Avg ARR per Customer & Avg Contract Duration
Product
Content is under construction.
From → To | CS Owner
Churn Development (ATR = Available to Renew)
Upcoming Cancellations — Next HubSpot renewals
#DealCS OwnerARR (Deal before)StageRenewsDays Left
Leaderboard
#CS OwnerNRR
CS & AICA Costs
Cohort Retention Heatmap (from Q1 2024)
Concentration Risk Metrics
Contract Length Distribution (live)
Concentration Risk (live ARR)
Live ARR by Contract Size
Live ARR by Deal Region
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From → To | Owner Creator | Deal Region
Signed Added ARR — New Business vs Upsell
Sales Funnel - deals entered respective stage p.m.
Pipeline Funnel — New Business
Conversions: —
Pipeline Funnel — Upsell
Conversions: —
New Business Conversion Trend — Closed Outcome Cohorts
Closed outcome cohorts by quarter: bar = total closed (CW+CL); labels show win rate and S0→S2 / S2→S4 / S4→CW conversions to one decimal.
New Business Sales Cycle — Days to Win
Stacked median days for won New Business deals in the selected range.
Leaderboard
#OwnerARR
From → To | Creator | Deal Region
S0 to S2 Conversion Rate
Marketing Lead Conversion
Conversions: Closed Opps cohort — loading Marketing-attributed funnel…
SDR Lead Conversion
Conversions: Closed Opps cohort — loading SDR-attributed funnel…
Top of the Funnel - deals entered respective stage p.m.
Lead Generation Leaderboard
#CreatorNB S0→2
Marketing Finance Metrics
Magic Number Timeline
Signed ARR growth vs 3 months prior divided by prior-quarter Sales & Marketing spend. >1 is good.
Customer-Acquisition-Cost, Month-to-Recovery
CAC = Marketing + Sales cash outflow (Finance) per won logo; month-to-recovery uses that CAC. Click a month for component drilldown when finance access allows.
Marketing vs SDR Net ARR Contribution
Marketing line = ARR from Marketing - Marketing Costs. SDR line = ARR from SDR - SDR Costs.
Cost per S0/S2
Marketing costs per Marketing S0/S2 lead and SDR costs per SDR S0/S2 lead.
Applied filters
New Business only

Marketing / Inbound · deal source
  • …
SDR / Outbound · deal source
  • …
No AgiCap data uploaded yet. All data is based on the AgiCap Main Scenario.
From → To
Cash In Bank (EoM) (restricted)
Cash Inflow
EOY totals: —
Cash Outflow
Gross Margin
Visitor Analytics
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Usage sessions are counted once per dashboard browser session. Time and tab views count only while this browser tab is visible (heartbeat every ~30s). Ask AI questions are available via the per-user pop-up. External users who requested site access appear below even if they never reached the dashboard.

Signed-in visitors
Email Last active Sessions Ask AI Active time Tabs (time · views)
Pending access (non–Building Radar)
Email Requested (UTC) Action
Passwords & Access
Cash-in-bank and other restricted KPIs are tied to your Google account; there is no shared unlock password.
Editing contracts and AgiCap uploads/clear requires an approved Google account on the finance-edit allowlist. Global sales targets are edited from the Sales or Lead Generation tab (settings icon next to KPIs).
Integration Health
Not checked yet — click to show all check rows.

Same checks as the daily Netlify job. Use row actions to push Financial Planning (12 months), KPI Dashboard (12 months), or AgiCap forecast (both Agicap import sheets). Requires finance-edit access or a saved Sheets sync token.

Finance Data Upload (AgiCap)
Last upload: —
Drag and drop AgiCap .xlsx file here (uploads immediately)
Finance Approval
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Customer StartDurationEnd ARR Year 1 ARR Year 2+ StatusAction
Customer StartDurationEnd ARR Year 1 ARR Year 2+ StatusNotes
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🔒 Editing not allowed
Your Google account does not have permission to edit contracts or finance data. Ask an administrator to add your email to the finance-edit allowlist.

Generating Excel…